Ah . . . The good o'l Squeeze VS. The Capture. Sounds like some war game tactical maneuver. In marketing both the Squeeze and the Capture are equally important in growth.
If you've ever caught me on talk radio, a teleseminar or on a marketing panel/discussion, you've heard me talk about how important it is to capture an email address. You've heard me even suggest to music artists to trade a song or ringtone for an email address.
The fine art of Growing Your List!
You've also heard me say that "visitors to your websites don't always purchase something the first time that they visit your site. You've heard me say that it takes on average 7 times before someone even remembers that they saw something about you or your offer before.
Not everyone gets the message the first time they visit your website!
If you've entered your email address in a widget/online or offline form/email box to gain access to additional information of some kind, then you've participated in an email capture system. If you were asked in a reply email to confirm your desire to receive said information, you've now participated in the Double Opt In email capture system.
The greater the perceived value of the information or materials requested, the more successful of an email capture campaign you can expect, especially double opt in. Exclusive information works the best!
Being a marketer graphically challenged in the "creating good looking squeeze pages fast department", you can imagine how thrilled I was to learn about Jeff Long's Instant Capture Page Software.
WOW! This online marketing tool couldn't have come along at a better time for us. Every marketer could use a web based, easier way to create capture pages on the fly!
Jeff’s software puts you in complete control to create capture or squeeze pages for any website on the Internet. Think about it . . Any website, Any Article, Any News Story or Blog on the Internet. You can even create a Squeeze Page if you prefer!
What's the difference between a squeeze page and a capture page?
Not very much. In fact most of the so called online marketing gurus I read use them synonymously.
However, when I think of Squeeze VS. Capture, I think of the following:
A capture page gives the visitor an option to enter their email address or not. Should the visitor not enter their email address, they still can view the subsequent information. Email capture widgets usually advertise some special information, an available book etc. When I use a capture page I make sure that my free offer is appealing and non threatening.
On the other hand, a squeeze page forces or squeezes the visitor to enter their email address. If the visitor doesn't enter their email address, then they Won't see or receive the subsequent information or material. This is usually an exclusive offer. The good o'l exclusive offer squeeze page maneuver.
In both the capture and the squeeze, if your information is perceived valuable, you usually receive a valid email address for your ongoing follow up.
Jeff’s Instant Capture Page software gives you The Power to: in under 40 seconds, create a capture page for Clickbank, Paydotcom, Myspace, Twitter, Google, Yahoo and any other affiliate program or website that you want. AND it integrates with Aweber (Autoresponder). What could be finer?
I cringe to think about how many times I have sent traffic to an affiliate link without the ability to create an offer and capture the visitors email address. Ooooooooh
Thanks Jeff!
Instant Capture Page is as easy as it gets! Jeff is soon adding new features and will raise the price. If you were smart, you'd grab a copy right now.
Go Here: Jeff Long's Instant Capture Page Software
Until next time . . . Happy Marketing!
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Chuck Woo
www.chuckwoo.com
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