The Greatest Salesman Ever

When you think about the greatest salesman ever, theoretically, arguments would last forever as to who that person should be. That rich guy in Babylon, Joe Vitale, Zig Ziglar, Dubya, Jay Abraham, Madame CJ Walker, Ray Croc, Charles Goggins would all have legitimate arguments for their respective ideologies, companies, products and/or services.

My friend Adam Bush recently passed after fighting Leukemia. Adam loved life and he persevered and fought long and hard! Although his chances were slim from the start of his treatments, I thought that if anyone could win that battle, it would be Adam. I never once heard Adam complain, wince or cry aloud about what he was going through. He blamed no one and continued to do what he loved all the way to his last days. He was a great man, son and father!

I met Adam 20+ years ago by fate. Adam had called in inquiring about the technology services of Megaplex the company I worked for at the time. I don't remember how, but one of our operators, Laverne Heard personally walked his lead slip back to me. Being one of 5 reps, any one of us could have got that lead but for some reason she gave it to me and told me that she felt I should call him. After my stint with Megaplex, I ended up working in sales for Adam.

Adam, in his twenties, had recently created Georgia Beeper an upstart communications company. GA Beeper's twist was that we didn't require a credit check for our customers. We were the only company doing this. It's hard to remember now but in the mid 80's beepers were the only way to instantly communicate. Back then, depending on the paging company, beepers might require a $450 deposit. So when GA Beeper came out with the no credit check hook, GA Beeper was an instant success. We also delivered the beeper to your residence or business. Brilliant!

We sold beepers in Atlanta like you wouldn't believe. Adam grew and employed 20+ people at one time. Adam was an innovator. He invented the "Super Beeper" which was a tone only pager matched with a feature rich voice mail box. Tone pagers had become obsolete once digital pagers were introduced. Adam found a way to buy cheap inventories of tone only pagers and extend their life by combining them with this voice mail box. Voice mail was new and just catching on and people saw value in voice recorded messaging. Adam was quick to find opportunity where no one else was looking.

Adam went into his studio and cut some catchy commercials and put them on the radio. Needless to say, the "Super Beeper" and GA Beeper sold thousands. Adam later changed the name of the company to BeepSouth Paging and ended up with 20+ locations spread around the metro. What was significant about this was that no one else was doing this. The other paging companies had offices that you visited to get your beepers. Adam brought the stores to the suburbs. This was well before the Verizons, Sprints and other communication stores as we know them today. Adam invented the communication distribution method that they use to this day.

Adam was a brilliant marketer! Brilliant in Sales. Brilliant people person. Adam was like a chameleon, he could blend with the janitorial staff, CEO or Heads of State. Positive attitude like you wouldn't believe. Always unashamedly optimistic! He was always a student to learn and he could quickly apply principles and concepts better than anyone I had ever seen. His early marketing training came with internships at NBC and ABC New York. It was with Jay Abraham and Dave Del Dotto that he learned his early marketing secrets. Adam would attend seminars, marketing and diversity workshops and conferences where he would learn new strategies. He was always 8 steps ahead of whoever he was talking to and was able to call on many people when he needed.

Adam moved into advertising where he worked with some of the biggest companies in ad placement and creation. Eventually, he came full circle and started a video production company where he produced and directed music videos, commercials and corporate videos. He was moving toward feature film production before his illness. Adam's work was always the best. Low budget music videos never looked low budget. www.adambushfilms.com

Adam and I shared a lot of similar interest. We were both technology and gadget people. We were fathers who loved, nurtured and supported our children. We shared a love for the art of marketing, advertising and sales. We loved video production and often talked about camera angles and music used in NY Under Cover and MTV. We worked on music projects together. There was nothing that this guy couldn't set his mind to doing and Just Do It! I could write a long book on why Adam Bush is a candidate for being one of the Greatest Salesman Ever.

At Adam's memorial service State of Man, one of Adam's video clients performed their song Swallow Your Fears. Adam directed this song's video and special requested that they play it at his service. They mentioned that they were a little nervous playing a rock song at a funeral. But once you heard this, guitar only, version of the song it melted your heart to tears. You understood why Adam loved it! It was truly his lifetime creed and theme . . . Swallow Your Fears! (See the video here)

At the service, others came forward to say how Adam had helped them to be better people. Many pointed to successes in their lives that they could attribute to his words, actions or examples. Many spoke in awe of things that they witnessed with Adam. How they were just amazed at how Adam worked any situation to his favor against all seeming odds. When trouble he was beset, he moved forward! I can remember that about him too! The next day, I sat down with Randy Fling and Adam's childhood friend John Johnson and we had a chance to "Exhale" about our friend.

I have sooo many stories that I could tell. I too am a better person, better marketer, communicator and sales person all for knowing and being associated with Adam Bush. No more Fiddle Faddle for me! Thanks Adam.

Friendship Is Truly Essential To The Soul and I will truly miss my Brother! Long Live The Spirit of Samuel Adam Bush! I miss you Sammy! Rest In Peace


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Chuck Woo
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