About a year ago Bryan Calhoun, music industry insider, told me about his latest software project that he was working on. He was calling it Music Business Toolbox. It was going to be a working tool box solving several business issues that Indie Artist and Indie Labels face in the music industry. It was going to automate a lot of the grunt work of running the label and managing the artist projects. (If you read my blog you know I am a big fan of automation.)
We compared notes on what were the most pressing issues facing today's music artist and labels. Bryan consults a number of major and Indie labels. One of his major artist just won several Grammys and is one of the hottest artist out right now. Bryan regularly speaks or moderates panels at all of the major music conferences. Some of the hottest names in today's music market call on Bryan to help negotiate their revenue deals and solve their problems. I tell you this only to show that Bryan knows a thing or two about the music business.
We agreed that most Indie Artist/Labels didn't know how to identify business opportunities and revenue streams in Today's music market. How to set up the automated label to run like a major label. How to sell music online and how to track sales. How to track publishing payments from various royalty collectors. From a label's perspective, how to track expenses for several artist at the same time. When do they get paid? How to track expenses associated from various projects? How to do co publishing deals and track those payments? How to keep up with the release schedule? How do you track your intellectual properties? Is this CD too expensive to put out? What price do I have to sell it for to break even? How many radio spins did we have last week? How will marketing expenses impact the overall budget? Should we even do this project?
After my conversation with Bryan, I knew that this was going to be a huge undertaking for him. Bryan called me a few weeks ago and after months of hard work, told me that Music Biz Toolbox was finally ready. He asked me to check it out and to give him my honest opinion. I just finished my review and here's what I can tell you. WOW, It is exactly what you have been looking for! By far it's the best set of music tools that I have ever seen under one package. The part that I like is that the features are integrated. The part that you will like is that it comes with a FREE DEMO. I have all of my music clients outfitted with the Tool Box.
The Music Biz Toolbox (MBT) is not just an electronic book. It is a complete set of templates, spreadsheets, forms, applications, information and instructions for you. These music business tools provide easy-to-understand experienced guidance to help new and established label executives manage their companies and releases. Whether you are putting out your own album or starting a record label with several artists, the MBT will help you achieve your goals. Marketing, forms, radio, royalties, trademarks, publishing, splits, release schedules all included.
One of the things that I remember that Bryan said a year ago was that he wanted to make the Tool Box affordable for the mass artist and labels. I think that he has accomplished that by pricing it at only $49.95. Remember that there's a FREE DEMO, which makes this a real no brainer. Once you take a close look at the features and benefits, you will understand that he could be charging a whole lot more. Here's the link to his site www.musicbiztoolbox.com.
Much Success with your music!
Happy Viral Marketing,
Follow me on Twitter,
www.twitter.com/chuckwoo
Chuck Woo
www.chuckwoo.com
www.woomediaworks.com
www.onlinemarketingtools.net
www.googlebusinesscards.com
www.musicbiztoolbox.com
www.myspacehelperpro.com
www.musicbizinfo.com
Friday, March 21, 2008
Sunday, March 16, 2008
Making $$ Online In Your Underwear -Truth or Fiction?
Back in 1996, I read somewhere that in the future people would make money with their computers online. In fact the caption headline was something like "Work from home in your underwear and Make Money!" As I sat and daydreamed about the day I could be making money from home in MY Underwear, I set out to learn as much as I could about Internet marketing.
At the time, I just wanted to subsidize my income from my then 9 to 5. Then 911 came and my six figure tech job decided to use the opportunity to clean house. I was laid off and I haven't had a 9 to 5 since! It hasn't been easy but I have been able to consistently grow a successful online marketing business. I sell all kinds of products and services. At last count, I have over 40 websites selling or sales supporting something.
My strength seems to be able to take products and or services, create a squeeze page with split testing, run some traffic and make sales. Sounds one two three easy when I say it, but it's not. I sometimes forget that I have been online for 11 years. I have been playing around with computers for about the same time. I studied marketing in college and I have been in sales for years. I believe in working smarter not harder so I automate a number of my basic daily functions. Many people don't have this experience and online marketing and admin is challenging to say the least.
Most people I speak with want to subsidize their income with online marketing. Some of these people have their own products and services and some don't. Some have bought into the online courses and joined a number of the "get rich quick" make 100K tonight schemes. They can always get excited about the online marketing potential but when it comes down to getting the work done . . . This is where their limited knowledge kicks in.
Everyone wants the quick one two three when it comes to making money online. Who has 10 years to putz around learning this stuff? Like the music business, everyone wants to be an overnight success!
If you find yourself in a similar situation, my words to you are that nothing happens overnight! I suggest always to learn and understand the basics. Once you learn the basics of online marketing you're in the drivers seat. Knowledge is power!
Kathie Lucas and Denise Hall have put together 47 Newbie Marketing Training Videos. I suggest these videos to my clients. They cover a ton of basic topics like . . . How to purchase a domain name, how to use FTP, HTML basics, how to set up your sales page, how to optimize your site for search engines. For $15.00, the price of a pizza, you could be well on your way to a successful career with online marketing.
Now true, you could just hire someone but then not understanding what they are doing doesn't help you in the long run. Why I suggest the videos is because you can watch them over and over or watch them while you are actually doing the work. You can use stop and pause functionality to learn while you work. Later if you still decide to hire someone at least they won't be able to take advantage of your lack of knowledge.
My experience says that making money online is both truth and fiction. Everyone marketing online is not making money but there are a lot of people who make hundreds, thousands and hundreds of thousands of dollars every day/week/month/year online while in their underwear. Those are my kind of people! Now if I could just learn how to make money while I sleep!
Click Here to get more information and order Kathie and Denise's 47 Newbie Videos.
Happy Viral Business Marketing,
Follow me on Twitter,
www.twitter.com/chuckwoo
Chuck Woo
www.chuckwoo.com
www.woomediaworks.com
www.onlinemarketingtools.net
www.googlebusinesscards.com
www.musicbiztoolbox.com
www.myspacehelperpro.com
www.musicbizinfo.com
At the time, I just wanted to subsidize my income from my then 9 to 5. Then 911 came and my six figure tech job decided to use the opportunity to clean house. I was laid off and I haven't had a 9 to 5 since! It hasn't been easy but I have been able to consistently grow a successful online marketing business. I sell all kinds of products and services. At last count, I have over 40 websites selling or sales supporting something.
My strength seems to be able to take products and or services, create a squeeze page with split testing, run some traffic and make sales. Sounds one two three easy when I say it, but it's not. I sometimes forget that I have been online for 11 years. I have been playing around with computers for about the same time. I studied marketing in college and I have been in sales for years. I believe in working smarter not harder so I automate a number of my basic daily functions. Many people don't have this experience and online marketing and admin is challenging to say the least.
Most people I speak with want to subsidize their income with online marketing. Some of these people have their own products and services and some don't. Some have bought into the online courses and joined a number of the "get rich quick" make 100K tonight schemes. They can always get excited about the online marketing potential but when it comes down to getting the work done . . . This is where their limited knowledge kicks in.
Everyone wants the quick one two three when it comes to making money online. Who has 10 years to putz around learning this stuff? Like the music business, everyone wants to be an overnight success!
If you find yourself in a similar situation, my words to you are that nothing happens overnight! I suggest always to learn and understand the basics. Once you learn the basics of online marketing you're in the drivers seat. Knowledge is power!
Kathie Lucas and Denise Hall have put together 47 Newbie Marketing Training Videos. I suggest these videos to my clients. They cover a ton of basic topics like . . . How to purchase a domain name, how to use FTP, HTML basics, how to set up your sales page, how to optimize your site for search engines. For $15.00, the price of a pizza, you could be well on your way to a successful career with online marketing.
Now true, you could just hire someone but then not understanding what they are doing doesn't help you in the long run. Why I suggest the videos is because you can watch them over and over or watch them while you are actually doing the work. You can use stop and pause functionality to learn while you work. Later if you still decide to hire someone at least they won't be able to take advantage of your lack of knowledge.
My experience says that making money online is both truth and fiction. Everyone marketing online is not making money but there are a lot of people who make hundreds, thousands and hundreds of thousands of dollars every day/week/month/year online while in their underwear. Those are my kind of people! Now if I could just learn how to make money while I sleep!
Click Here to get more information and order Kathie and Denise's 47 Newbie Videos.
Happy Viral Business Marketing,
Follow me on Twitter,
www.twitter.com/chuckwoo
Chuck Woo
www.chuckwoo.com
www.woomediaworks.com
www.onlinemarketingtools.net
www.googlebusinesscards.com
www.musicbiztoolbox.com
www.myspacehelperpro.com
www.musicbizinfo.com
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