About a year ago Bryan Calhoun, music industry insider, told me about his latest software project that he was working on. He was calling it Music Business Toolbox. It was going to be a working tool box solving several business issues that Indie Artist and Indie Labels face in the music industry. It was going to automate a lot of the grunt work of running the label and managing the artist projects. (If you read my blog you know I am a big fan of automation.)
We compared notes on what were the most pressing issues facing today's music artist and labels. Bryan consults a number of major and Indie labels. One of his major artist just won several Grammys and is one of the hottest artist out right now. Bryan regularly speaks or moderates panels at all of the major music conferences. Some of the hottest names in today's music market call on Bryan to help negotiate their revenue deals and solve their problems. I tell you this only to show that Bryan knows a thing or two about the music business.
We agreed that most Indie Artist/Labels didn't know how to identify business opportunities and revenue streams in Today's music market. How to set up the automated label to run like a major label. How to sell music online and how to track sales. How to track publishing payments from various royalty collectors. From a label's perspective, how to track expenses for several artist at the same time. When do they get paid? How to track expenses associated from various projects? How to do co publishing deals and track those payments? How to keep up with the release schedule? How do you track your intellectual properties? Is this CD too expensive to put out? What price do I have to sell it for to break even? How many radio spins did we have last week? How will marketing expenses impact the overall budget? Should we even do this project?
After my conversation with Bryan, I knew that this was going to be a huge undertaking for him. Bryan called me a few weeks ago and after months of hard work, told me that Music Biz Toolbox was finally ready. He asked me to check it out and to give him my honest opinion. I just finished my review and here's what I can tell you. WOW, It is exactly what you have been looking for! By far it's the best set of music tools that I have ever seen under one package. The part that I like is that the features are integrated. The part that you will like is that it comes with a FREE DEMO. I have all of my music clients outfitted with the Tool Box.
The Music Biz Toolbox (MBT) is not just an electronic book. It is a complete set of templates, spreadsheets, forms, applications, information and instructions for you. These music business tools provide easy-to-understand experienced guidance to help new and established label executives manage their companies and releases. Whether you are putting out your own album or starting a record label with several artists, the MBT will help you achieve your goals. Marketing, forms, radio, royalties, trademarks, publishing, splits, release schedules all included.
One of the things that I remember that Bryan said a year ago was that he wanted to make the Tool Box affordable for the mass artist and labels. I think that he has accomplished that by pricing it at only $49.95. Remember that there's a FREE DEMO, which makes this a real no brainer. Once you take a close look at the features and benefits, you will understand that he could be charging a whole lot more. Here's the link to his site www.musicbiztoolbox.com.
Much Success with your music!
Happy Viral Marketing,
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Chuck Woo
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Friday, March 21, 2008
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