MusicBizInfo.com - Music Biz Video Tutorials

As a Marketing Consultant connected to the music industry, I speak with a number of artist and record labels daily about their online and offline music marketing. Help me sell my music is usually the battle cry. Today's global music marketing seems to change every week. If you don't take action today, today's innovation and techniques quickly become tomorrow's "been there done that".

Nowadays it's not enough to be talented, you must also be creative, focused, connected etc. To really stand out you must have a plan, business plan, team and a budget. Majors are not handing out contracts like years before. Majors are not building careers like in the past. Want to get a Major deal? You almost have to become a Major on your own first. Maybe that's not such a bad thing. Never before in the history of the music industry has the playing field been so level. Artist and Indie labels can really win big in today's music market.

Overall, I find that artist have lots of passion and desire but are usually really short on understanding real business, the total business of music and what it takes to succeed. Too many times artist want to be famous but don't want to take the time to learn how to do real business in the music business. This is one of the reasons why you see Indie artist who are hot for a minute and then they disappear forever. One thing's for sure fame doesn't equate to fortune! There's nothing worse than being famous and broke!

Artist don't always grasp the intricacies of what it takes to launch a successful music project. They also don't fully understand the best ways to market themselves. How to get paid with their music other than pressing up CDs and hoping they sell. Have you developed 7 streams of income with your music?

I also find many labels who don't understand online or off line marketing. Online marketing i.e. how to build consistent online traffic, how to use social networks to win, how to convert visitors into fans then into buying and returning customers. How to build opt in fan lists online and via mobile. How to automate simple web functions that can save time and money. How to use interns. How to properly set up a selling Myspace page. How to market and sell music internationally. How to get music placed on TV, movies, games. How to collect royalties, copyrights, Sound Exchange, properly setting up the corporation, etc. How to raise money from investors is usually a missing element too.

Today's music marketing includes mobile, direct marketing, online marketing, email marketing, live shows, soundtracks, media, music cards, International. I tell artist and labels all the time that they can make more money with their videos than with their songs. YouTube and Myspace are excellent places to build a supporting audience for your video music. Viral Viral Viral and more viral.

Here's an example of one of our new music marketing projects. We have a country music artist that we placed 40,000 music cards with a fast food restaurant. The restaurant is going to give the plastic music cards away part of an in store promotion. The Card features a picture of the artist there's also branding for the restaurant. Inside of the music media file is a printable survey from the restaurant. The cardholder rushes to download the music and or print the returnable survey sheet which means more free food.

What's in it for the artist? The artist has 40,000 new people that become familiar with his name, face and hopefully music. There's also the 40,000 email addresses for his opt in fan club. With our music card the artist receives his 40,000 download soundscans. (Huge)Plus the artist made some money and participated in a Free production. The artist also now has a successful promotion project to write about, blog or video blog about, press release about. The restaurant has a cost effective customer friendly, cool web 3.0 measured promotion with a "Be Back with survey" customer. More about effectively marketing music cards in one of my upcoming blogs or call me.

2007 saw me on a number of music industry/seminar/conferences/record pool info panels. From Billboard, SUMC, Soul Summit to Remix Hotel with Hank Shocklee. (I am still apologizing to Hank, long story.) I was also fortunate to be a part of Ernie Singleton's Music Industry Teleseminar with "music marketer" Ty Cohen and "PR to the Stars" Ms Lynn Jeter. From all of this, one thing that stood out to me, was that people listen but they don't always comprehend what we share with them. Some don't even take notes. When I start talking about autoresponders, domain name registering, forwarding, back links, double opt in, split tests, on deck, videotones or online marketing in general, well you get the picture. Our teleseminars worked better than the live seminars, in my opinion, because our guest atleast had replay opportunities where they could study, ponder and reflect.

From these experiences, my mission became to create a music marketing video resource that would give artists and labels video music marketing tips. We wanted music marketing infoseekers to have access to various marketing experts. I wanted a solution that was 24/7 on demand so that infoseekers could visit anytime. Plus, I wanted it to be free. So our web developers came up with a solution that we hope you will find as a valuable music marketing resource.

We relaunched www.musicbizinfo.com as a FREE Music Marketing Video Network. To our knowledge it's the only online video network dedicated to Music Marketing. We have compiled thousands of music marketing and online marketing videos. Videos range from past music seminar recordings to one on one promotional tips from other marketing experts. If you browse the search terms on the left side of the page, you can find marketing videos which are not music specific but still offer great information and resources. The related ads on the page will share books and other resources. Visit the pages and learn!

How have people taken to the new www.musicbizinfo.com? Well, we relaunched only a few days ago and according to our traffic report, which you can see here at Alexa.com, we have dropped from a 4 million site ranking to 1.9 million rank. This past week we dropped below 800k. I am pleasantly surprised to find that on average visitors to the website clicked on over 40+ pages.

We have some very well respected consultants who have legitimate music marketing information. You never know where and when you will get that million dollar idea that you can implement right away. Visit the website, bookmark it and if you feel it can help someone by all means point them in the right direction. www.musicbizinfo.com

Have questions? Feel free to contact me here with a comment or just google me. Google will provide you my name link at the top of the page, click there and you can send me a private email.

While you're here on this page, register on the left for this Blog, for a limited time, I will send you Free the same step by step book that I used to set up this blog.

Happy Viral Business Marketing,

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Chuck Woo
www.chuckwoo.com
www.woomediaworks.com

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